This is the vertical “totem” version of Personas, created for the Knowledge 2025 expo. Because of its unusual portrait resolution (768 × 1344) and its placement at the heart of the show floor, both the layout and the motion were redesigned specifically for this format. Art Director Annie Liao developed a new storyboard for it.
It reuses the same retimed character footage as the 16:9 and other versions, but with an expanded 3D animation treatment built around the vertical frame. Shown here is the complete K25 version; the same design was later carried forward to K26.
My Role
Motion design and full animation; footage selection and testing; retiming and compositing of character takes; 3D animation.
Tools
After Effects · Cinema 4D
Credits
Creative Director: Jonathan Pharr
Art Director: Annie Liao
Motion Design & 3D Animation: Sonny Song
Sonny Song — Motion Design 
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